For the past three months Tweetminster captured and analysed over 5 million tweets relevant to the coalition's first 100 days. Today it released a report that visualises the key insights:
A disproportionately high number of posts and media stories shared on Twitter about the government, across all issues, centre around the Prime Minister. The media narrative and conversations on Twitter about the Government rotate around David Cameron.
Schools, the BP Oil Spill, Afghanistan and Iraq, jobs, cuts and the Big Society have been amongst the most mentioned topics, as they have had a sustained presence within posts, conversations, shared links and in the media. NHS reform, immigration, crime, climate change and electoral reform have had a smaller volume of mentions than one would possibly expect. Analysing shared links on Twitter, Tweetminster believes this is due to the fact that media focus on these issues has been concentrated around announcements and news stories and not sustained over time.
Since the election, sentiment around the Conservatives has remained stable, while for David Cameron it has slightly risen. Sentiment around the Liberal Democrats, and for Nick Clegg especially, has dropped.
73% of URLs shared by people within the sample of tweets were from mainstream media. The official accounts of mainstream media have gained significant traction and reach on Twitter since the election campaign, yet individual journalists, such as @PaulWaugh, and bloggers, like @TimMontgomerie, remain highly influential in terms of reach — in distributing news stories and opinion across networks.
The @ForeignOffice is the most mentioned and retweeted government department on Twitter.
Click on the image for a high resolution version.
Grab the data of the top trends: the volume of unique news stories and opinion pieces mentioned on Twitter - you can grab the spreadsheet here.